Media Activation Manager (Digital Channel)

Posted: 12-07-2019
Location: Yangon
Job Type: Full-Time

Job Description

The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involve planning data led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way

• Responsible for leading the full funnel media agenda (awareness, engagement and conversion)
• Ensure campaign journey developed across key channels per audience sub segment, leveraging past learnings 
• Oversee and Ensure audience segments are turned into actionable media plans and ensuring integration into holistic channel plans feeding into the Media blueprint
• Identify opportunities for data collection (based on brand data strategy), value exchange, 1st party data leverage along the campaign journey per segment
• Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of AB variant testing plan and agency briefing
• Responsible for fostering partnerships with media JBP players to drive data led marketing use cases - explore new partnerships and expand current ones with increased data focus
• Lead holistic search management, integrated into programmatic
• Ensure media plan in flight optimization and drive campaign performance based on agreed 
• Pinpoint trends in the data from DSPs and analytics suites/dashboards and turn them into optimizations and/or actionable items

Oversee Media agency to deliver following 
• Execution against 1st pty data and augment with 2nd and 3rd pty data aligned to brand JTBD to execute real time data led marketing
• In flight optimization of communications plan, dynamic, real time allocation of budgets based on KPIs, including AB testing 

Operations health and excellence
• Lead “ULTRA” - Unilever’s programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partners
• Responsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the tech stack 
• Responsible for media operations and governance around the use and deployment and collection of data by the media teams and agencies

Oversee Media agency to deliver following 
• Deploy DDM via programmatic, with clear KPIs on increased efficiency, better brand safety
• Deploy search across the full consumer journey, with increased efficiency and effectiveness across multiple audiences

Job Requirement

• Minimum 4 years experience and superior knowledge of media, digital, programmatic, performance marketing or similar. 
• Experience managing relationships in a large, multinational, matrix organisation.
• Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
• Passion for the social & digital world and its implications for business. 
• Very high willingness to learn .

Key Skills
• Business Partnering and Communication
• Insights , strategy and solution

• Proficiency in English


Annual Bonus,
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