Field Marketing Manager

Posted: 12-08-2020
Location: North Dagon Township
Job Type: Full-Time

Job Description

Lead the Field Marketing Team:

Train for skills: acquire expert knowledge on Field Marketing way of working & needed processes.

Coach in the field enhancing the teams' effectiveness using 'train the trainer' approach.

 In spill sense of urgency' to identify business opportunities - 'stay hungry' (for success) attitude.

Ensure high-level of energy, motivation & passion among the Field Marketing team and lead a positive competitive environment (celebrate success together, spend quality off work)

Create a work environment that tolerates - even demands - to make mistakes.

Embrace to take controlled risks. At the same time ensure learning are taken and programs refined based on insights.

The incumbent regularly is in the field for:

Team leadership: coach & evaluate the team on way of working, programs, attitude and collaboration. Facilitate communication & collaboration.

Portfolio balance: ensure programs are balanced and meet portfolio strategy & priorities.

Engage with stakeholders: align & influence key stakeholders such as Sales team, trade partners & distributor sales force.

Insights: collect field insights to optimally support, build & enhance field marketing way of working concepts & processes.

In addition:

  • supports ad-hoc initiatives in-line with business priorities.
  • Signs-off proposed programs.
  • Works with central functions to optimize back-office support to the field.
  • Build compelling reports including commercial KPIs that transparently indicate volume & SOM impact as a base for future steering.
  • Facilitate data analysis to identify commercial business opportunities & new program ideas.

Objectives, budget & internal collaboration:

  • Ensure the program portfolio is optimally suited to achieve national business objectives.
  • Budget Management including phasing. 

Back-office processes:

  • Understand the back-office way of working and gain expert knowledge about available tools & resources that enable & facilitate Field Marketing.
  •  Know new product launch (NPL) calendar & process, portfolio strategy, brand objectives, and consumer segmentation. Know relevant internal stakeholders from various teams.
  • Tools / Data leverage all tools & systems available to enhance program planning & measurement.

General Management:

  • Ensure program KPIs are installed & supervise measurement.
  • Facilitate correct interpretation of results.
  • Sound project management skills to steer & evaluate numerous work streams across territories.

Job Requirement


  • High standard of university degree (required)
  • MBA or equivalent educational background (desirable) 

Work Experience:

  • Ideally, 3 years spent at managerial level for related functions.
  • Demonstrated sound team leadership & coaching capabilities. 

Language & Computer skills:

  • Fluent English (required), local language (required),
  • Proficient in MS   Office (Excel, Word, PowerPoint, Internet, and E-mail)

Functional Skills: 


  • Coach, inspire and motivate the team. Lead by example by engaging cross-functionally with key stakeholders regularly.
  • Build a 'sense of urgency' and sustain a positive competitive environment.


  • Ensure data from various sources (e.g. Nielsen, TME, Tracker, consumer segmentation, field insights) are used to identify locally relevant commercial opportunities.
  • Understand the 'big picture' and know where to find missing data & resources.


  • Understand back-office processes & resources in-depth and leverage sound project management skills.
  • Use a category management approach to drive JTI relevance for retailers and achieve retailer recommendation.
  • Work closely with Field Strategy Manager to ensure the availability of resources.

Be Commercial:

  • Focus on tangible, commercial results. Always install suitable measurement processes.
  • Focus on sustainable volume driving programs and expansion of stick availability.

Communication/ Influence:

  • Natural communicator applying a targeted communication style tailored to stakeholders.
  • Able to achieve results through others. 


  • Build convincing presentations with a winning story-line to sell achievements and ask for resources.


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